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7-Eleven | Mobile Strategy

7-Eleven is an iconic brand in Australia with a large chain of stand-alone convenience stores and fuel outlets. The brand needed to go mobile, and fast, to meet the needs of their customers.

The brief:

7-Eleven has a substantial Facebook presence and an interactive desktop site. However, with convenience shoppers being on the move, plus the need to get their fuel outlets in front of drivers, 7-Eleven needed to go mobile and deliver easy store locations, offers, and promote new and favourite product lines.

The outcome:

Row from Kenobi worked with 7-Eleven’s digital agency to undertake focus research, brief, then supervise the design and build of the new mobile site. This flexible site immediately delivered a fresh traffic flow and has since been enhanced with the inclusion of the Fuel App, a recent innovation. 7-Eleven has now met the needs of their customers looking for a delicious Slurpee!