249-251 Chapel Street Prahran VIC 3181

Passionate Jade | Brand Development

Passionate Jade is a body and sex positive store based in Australia. Focussed on empowering women sexually, Kenobi created the brand from scratch and, as a long-standing client, has created multiple digital assets, social channels, databases and more.

The brief:

It’s wonderful when you get the chance to create a brand from scratch. Focus groups led Kenobi to both a gap in the market and the perfect name. The tone, style and visual brand came shortly after, which has built out into a wonderful, sex-positive brand that has become one of Australia’s favourites.