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Zoos Victoria | Digital Copywriting

Zoos Victoria is a world-leading zoo-based conservation organisation, dedicated to fighting wildlife extinction. Healesville Sanctuary, Melbourne Zoo and Werribee Open Range Zoo each provide a unique and immersive experience that attracts visitors from around the world.

2019 saw Zoos Victoria undertake a massive web redevelopment.

The brief:


Kenobi often works hand-in-hand with our close agency friends, Chewy Creative, and were folded into the Zoos Victoria website copy re-write project.

We brought in project management, UX copywriting, creative digital copywriting, research and wireframe interpretation skills to assist Chewy as they delivered this, frankly elephant-sized, copy project.