Melbourne Victory fans, many resplendent in their CTI Victory guernseys, converged on AAMI Stadium on Friday night in the last home game before the finals series gets into gear. EDIT: Victory won the season!
Community Training Initiatives (CTI) is an Australian-based training organisation that partners with RTO’s to deliver training courses across a range of disciplines. A new brand in the Australian market, they listed on the ASX in December 2014 and, as such, are now taking strategic steps to get the CTI brand recognised by people seeking to increase their qualifications and, in turn, up their professional game.
Kenobi teamed up with client CTI and Carrspace, a brand experiential agency, to deliver the first in a series of on-ground activations to leverage the sponsorships CTI holds in a range of codes.
An integrated campaign that covered new and existing CTI digital assets, a major event activation at AAMI Stadium, Melbourne Victory digital assets, and digital and ATL advertising has reinvented how CTI approaches their sponsorships. The digital strategy encompassed a mobile-centric approach and simple consumer interface, with traffic-driving support and creative that got the message across. With specific calls to action, take up was made easy and effective.
A database of leads worth more than $1M was established for CTI over the three-week initial campaign period, with new leads continuing to come in on a daily basis.
Kenobi has helped CTI to change their approach to lead generation and leveraging their sponsorships, so get in touch if you want to find out more about digital lead generation strategy for your brand.